Blogging Dictionary

Searchable Blogging Dictionary: Understanding Blog Terms And WordPress Vocabulary

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How can you learn how to blog quickly with so much jargon to learn? Here is a searchable blogging dictionary of well over 300 blogging terms to help you. It includes blogging acronyms, common blogging vocabulary and more.

Discover definitions to common blogging terms in one place.

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TermDefinitionMore Information
AcquisitionTo acquire or grow. This can mean anything from acquiring new readers to making sales.
Ad NetworkA company that connects advertisers to publishers (bloggers, etc). Learn More About Making Money Blogging
AffiliateTo have an association with a product or service (“to be affiliated with”). This word can also be used to say you are an affiliate of a certain program, meaning you have been accepted into an Affiliate Program.Learn More About Making Money Blogging
Affiliate AgreementA legal document used to agree to terms and conditions to join an affiliate program. You will either agree to this when you sign up for an affiliate program or you will need one if you create your own affiliate program for your products, services, etc.Learn More About Legal Documents
Affiliate LinkWhen a company or person is an affiliate for a product or service and are provided a specific link to use to promote. The link will provide a means for the affiliate program to track who referred the sale or lead. See also “No Follow Link” and "Sponsored Link".Learn More About Making Money Blogging
Affiliate NetworkA company that provides a connection between products or services with potential marketers (bloggers, etc). In many cases, a single company can provide multiple programs through a single system (like Awin or ShareASale). Learn more about Affiliate Marketing.Learn About Affiliate Marketing
Affiliate ProgramAn agreement between a person or company to provide compensation (monetary or other) to a marketer under certain terms. This can include terms that restrict marketing methods, PPC, PPL, PPS or others.Learn More About Making Money Blogging
Alt TextEvery image has the ability to have alt text added for the visually impaired. By adding a great description with keywords for every photo, you can provide help for those that can’t view images AND help with SEO.Learn More About Making Money Blogging
AnalyticsData about your site. This includes items like traffic, acquisition, referral and others. See Google Analytics for more info.
Anchor (text)A bit of HTML code that is added to text to provide a means to jump to a section through links. For example, a table of contents needs to link to the different sections in a post – add an anchor to each of the Headings (H1, H2, etc) and link it to the applicable text in the table of contents (“#anchorname”).
APIShortened form of “Application Programming Interface”.
Application Programming InterfaceCode that allows the connection to an application, operating system or other digital service. Commonly shortened to “API”.
ArticleSee “Post”.
AudienceYour audience are the readers on your blog or potential customers for your services or products.Learn More About Starting a Blog
Auto ResponderAn email that is automatically sent after a reader subscribes through an opt in form. This can be referred to as a “Welcome Email”.Learn More About Email Marketing
AutomationThis is merely setting up a sequence of events or tasks to happen in succession (one after the other following how you set it up). This term is commonly used in social scheduling and email marketing.
AvatarSee “Personas”.
BackendThe files and storage of your blog. Most bloggers rarely (if ever) directly alter anything in the backend. See also “Frontend”.
Backing Up Your SiteSee "backups".
BacklinkWhen another site/blog provides a link back to your site/blog. Backlinks are a key ingredient in SEO. See also “No Follow Link” and “Do Follow Link”.Learn More About SEO
BackupsIn blogging terms, this means saving a copy of your site (or parts/portions of your site) in it's current state to ensure you have a version to revert (re-install) to if any issues occur down the road. Many hosts offer this service, but you can also use a plugin like UpDraft Plus (try to save these to an external server rather than to your host files - it can slow down your site).
BatchingWhen it comes to blogging, batching is a way of doing similar tasks all at once. For example: you can batch to gether your SEO keyword research for 3 blog posts or creating a month worth of Facebook page updates all at once.Learn More About Being Intentional
Block EditorSee "Gutenberg".
BlockedOn social media, this means you stop someone from being able to interact with you, your page, or your group. It merely means that you can stop someone from taking an action (like blocking specific IP addresses that are spamming your site).
BlogAn online site with a collection of posts about one or many topics. Blogs are generally updated regularly with new posts/articles whereas a website is a collection of online pages.
Blog ArchiveThe history of your blog posts displayed in order of publish date. Some blogs use the “blog archive” page as their homepage rather than a stand-alone landing page for their readers.
Blog HopA scheduled interaction between bloggers to provide a link to each blog that everyone “hops” to in order to complete an action. The actions are dependent on the blog hop creator but may include commenting, sharing or clicking on content. Also known as a “link party” or “linky party”. Many SEO experts discourage this practice.
Blog HostA company that provides servers (basically digital filing systems) to store your blog code, images, theme, posts and anything else saved to your site. By signing up for a paid blog host, you then own all the content on your site (check the terms when signing up for a free host before moving forward). Learn more about blog hosts.Learn About Hosts
BloggingA means of sharing posts/articles online on a regular basis on a website.
BlogosphereAll of the blogs on the internet.
BlogrollA list of links on a blog that connect to other blogs. The blogroll is sometimes displayed in a sidebar for easy access. Bloggers may choose to highlight others blogs or others they own (which provides Backlinks).
BodyThe middle of content below the “Header” and above the “Footer”. This can also be used in terms of your post – the body of your content is usually the actual post or article being written.
BrandA collection of colors, fonts, styles, and logo (if applicable) to signify a company or individual for ease of recognition and consistency.Learn More About Starting a Blog
Brand ColorsSee "Brand".
Brand FontsSee "Brand".
BreadcrumbA way to display the path a user takes on a website, a means to track progress and/or location.
Bump OfferDuring checkout online this is an item that can easily be added to the order or to upgrade an order without leaving the checkout page.Learn More About ThriveCart Bump Offers
CachingThe process of storing copies of files in a cache (temporary storage location). Caching pages and content on your site can greatly improve your site speed.Learn More About Site Speed
CAN-SPAMAn international privacy law/act that has specific requirements for online businesses and websites.
CAPTCHASee "reCAPTCHA".Learn More About reCAPTCHA
Caption (image)Text that appears below a displayed image. This text is an optional addition of description or context.Learn More About Blog Images
CategoriesThe main topics covered on a blog designated by the creator of the blog or post.
CCPAThis is a law/act that went into effect in January 2020 and closely resembles the privacy laws sent forth from the EU in the GDPR.Learn More About CCPA
CDNSee "Content Delivery Network".
Child ThemeA "theme" that has been added on top of another theme (the Parent Theme) to inherit the styling and functionality of the main theme. The purpose is to store all modifications of the theme separately from the main theme (Parent Theme) to ensure the changes aren't overwritten (erased) when the main theme is updated by the theme creator through WordPress.
Classic Editor (WordPress)While new sites will automatically come with the newer Gutenberg page editor, you can install a plugin to use the Classic Editor so you don't have to use the block editor. This essentially turns your editing into a basic "rich text editor" (similar to Word).
Click Through RateThe percentage of visitors who click on a piece of content (like an advertisement) vs how many views (impressions) it has received. Commonly shortened to “CTR”.
Cloaking (links)See Masking (links).
Cloning (site)See "Staging Site".Learn About Hosts
Cloud HostingHosting your site on the “Cloud” meaning it’s not on a specific physical server. This means your site can quickly adapt to a spike in traffic.Learn About Hosts
CMSSee Content Management System.
CommentA way for readers/visitors to include a reply (comment) on a post or page of a website/blog.
Compression (Images)To lower the pixel depth in your images to save on file size.Learn More About Blog Images
Confirmation PageA page set-up to confirm either a purchase or a subscription by a reader/user.
ContentAny form of consumable information: text, images or videos. Basically, this is anything and everything found on your blog. But, the word is usually used in terms of blog posts.Learn More About Blog Content
Content Delivery NetworkA grouping of servers spread geographically around the world for faster delivery of website content. Commonly known as CDN.Learn More About Site Speed
Content Management SystemA system used to organize information, like all text, videos and other file types for blogs. Commonly shortened to “CMS”.
Content UpgradesBonus content that relates to a post/article offered as an incentive to subscribe to a blog email list. For example, a post about pregnancy that offers a hospital bag checklist printable if the reader fills out the opt in form to join the email list. Sometimes referred to as freebies, opt in offers or printables.Learn More About Email Marketing
Cookie PolicyA legal page on some websites and blogs to indicate clearly the usage of cookies on the site.Learn More About Legal Pages
CookiesA piece of data used to track usage of a user on a website. Cookies are used in analytics of site visitors, affiliate link clicks and others.
Cornerstone (content)The most important content (usually articles/posts on a blog) on a website. These are the most in-depth pieces of content that are pivotal to the website niche/topics/categories.
Cost Per Acquisition (or Cost Per Action)A pay model where an affiliate is paid per action (like a click or sale) or pays per action/acquisition if the blogger initiated the contract (like placed an advertisement). Commonly shortened to “CPA” and may also be referred to as “pay per action” (PPA) and “cost per conversion” (CPC).
Cost Per ClickPay for every click received (usually in terms of an advertisement placed by a blogger themselves). Commonly shortened to “CPC”.
Cost Per LeadA pay model where you pay for a specific type of action like a sign up for a webinar. Commonly shortened to “CPL”.
Cost Per One Thousand ImpressionsA pay model where you pay per thousand impressions (views). Commonly shortened to “CPM”.
Cost Per SaleA pay model where you pay per sale created. Commonly shortened to “CPS”.
Cost Per ViewA pay model where you pay per times the item is viewed (impression). Commonly shortened to “CPV”.
Course ValidationSee "Product Validation".
CPAShortened form of “Cost Per Acquisition”.
cPanelA common way for website hosting companies to organize and display information for their customers. Basically, it’s a frontend visual aid for the backend of websites that are stored by the hosting company.
CPCShortened form of “Cost Per Click”.
CPLShortened form of “Cost Per Lead”.
CPMShortened form of “Cost Per Thousand Impressions”.
CPSShortened form of “Cost Per Sale”.
CPVShortened form of “Cost Per View”.
CrawlingA method of scanning websites by search engines (like Google) to determine the structure (sitemap), hierarchy, links and other information of that website. Crawling is what search engines use to determine ranking in search results.Learn More About SEO
CSSAbbreviation for Cascading Style Sheets which is used in HTML or XML to determine how something is displayed on screen.
CTRThe number of impressions (views) versus the number of actual clicks. Shortened form of “Click Through Rate”.
DACommon shortened form of “Domain Authority”.
Dedicated IPMany website hosts offer an upgrade to have your own IP address.Learn About Hosts
Dedicated ServersJust like it implies, you get your very own server so you don’t have to share resources, etc with any other site/person at your website host.Learn About Hosts
Default ThemeWhen a blogger first signs up to use WordPress, a theme (look and feel) is autmatically assigned to the blog. This s referred to as the default theme.Learn More About Starting a Blog
Delay JavascriptTo delay the parsing of Javascript to increase site speed.Learn More About Site Speed
DisclaimerA legal statement (used consistently in relation to a legal page) intended to limit liability through denying responsibility, like a blog can’t guarantee that a reader will reach the same level of success as the blogger they are reading articles from/about.Learn More About Legal Pages
DisclosureThe “fine print” for a website. A statement intended to specify any information a reader may need to know or that the blogger is legally required to share (like affiliate programs used on the blog).Learn More About Legal Pages
DKIMAn email authentication method which allows someone to check if the email that was received was in fact sent by the owner of the domain. Domain Keys Identified Mail.
DMARCThe short form of "Domain-based Message Authentication, Reporting & Conformance" and is a protocol a combination of SPF (Sender Policy Framework) and DKIM (Domain Keys Indentified Mail) to determine that an email message is authentic. The DMARC record is published alongside your DNS records. Having a DMARC record will (hopefully) increase delivery rate of your emails.
Do Follow (link)A link/hyperlink that will be crawled by search engines, meaning the link will be followed to another website to provide a backlink (which helps with SEO).
Domain AuthorityA rating provided to a website from Google based on many factors of SEO. The higher the ranking the higher a site may be able to rank in search results. Commonly shortened to DA.Learn More About SEO
Domain NameA website name/title also referred to as a Permalink.
Domain PrivacyWhen purchasing a domain/URL, you are legally required to privide your personal or business contact information. This is public record and can be looked up. However, most domain sellers offer a way to protect your data from public viewing (usually at a cost) so that they have to be contacted before any information is released in a search.Learn About Hosts
Domain RegistrarThe company where you have registered your domain/URL.Learn About Hosts
Double Opt InRequiring a visitor that chooses to fill out an opt in form to join an email list to confirm their email subscription through email before being added to the email list.Learn More About Email Marketing
DownsellsAn offer following a declined upsell to offer another product or service at a lower price point.Learn More About Making Money Blogging
DraftA state of content where it is being created but has not been “Published”.
Drip CampaignSee “Welcome Series”.
Earnings Per ClickHow much money you make per click by a user. Commonly shortened to “EPC”.
ebookA digital book.Learn More About Making Money Blogging
eCommerceDigital sales of products, services, or goods. The items can be physical or digital and are usually found within an online storefront or website.Learn More About Making Money Blogging
ecourseA course for learning that occurs online.Learn More Course Platforms
Email BlastSee "Email Marketing".Learn More About Email Marketing
Email MarketingTo send emails to individuals who have opted in to receive emails from you through opt in forms.Learn More About Email Marketing
Email SeriesA sequence of emails that are created and sent on a timeline. For example, the “Welcome Email” and then another email in the series will be sent every day or week as specified by the creator of the series.Learn More About Email Marketing
Email Service ProviderA company that provides a way for companies, individuals or bloggers to send emails through their system (free or paid available depending on the size of the email list). Learn more about Email Marketing. Also referred to as an ESP.Learn More About Email Marketing
EmbedTo insert something into a page, post, widget or code (usually in the
section which can be done with a plugin).
EPCShortened form of “Earnings Per Click”.
Error Code: 400 Bad RequestThe HTTP request has invalid syntax. This can be caused by the browser having issues, human error, or the user's cookie is corrupt.
Error Code: 401 UnauthorizedSignifies someone trying to access a page that they do not have the permission to access.
Error Code: 403 ForbiddenThe HTTP request is valid but the user doesn't have permissions to access a resource or file. For example, if an IP address has been blocked in the .htaccess file (through a plugin or other means), this error will appear.
Error Code: 404 Not FoundThis means that there was an issue on the server and it cannot return the information that has been requested. This is the most common one seen on many sites for URLs that are broken without a redirection in place.
Error Code: 500 Internal Server ErrorThere was an issue an HTTP request for an unknown reason. Some common causes are a malformed .htaccess file or outdated PHP file.
Error Code: 502 Bad GatewayIf there is an issue with the server (the gateway) and the request for information could not be completed.
Error Code: 503 Service UnavailableUsually a temporary error code when a server is under maintenance or is not functioning but is expected to come back online in the future.
Error Code: 504 Gateway TimeoutIf a request is made to the server and it takes too long to load, the loading will time out (stop). This can be caused by a network/connection issue or an issue with the servers. Sometimes this is caused by being on a shared host server and you have exceeded some sort of a limit that is set (contact your host).
Error CodesIn relation to errors received from page load, there are 5 types of HTTP request error codes: 1xx=Informational, 2xx=Success, 3xx=Redirection, 4xx=Client Error, and 5xx=Server Error. See individual error codes for definitions.
ESPSee "Email Service Provider".Learn More About Email Marketing
Evegreen ContentContent that is created that is appealing to readers/visitors year round (not seasonal).
FacebookSee Social Media Platforms.Learn More About Social Media for Bloggers
FaviconA shortening of “favorite” and “icon” and is an image used along with a website URL to display for branding purposes. Many social media platforms will display this next to the blog name/URL after sharing. Many bloggers use their logo.
FBTypical shortening of the social media platform Facebook.Learn More About Social Media for Bloggers
Featured ImageAn image used within a blog post that is shown at the top of the post. Different blog themes may or may not display these images.Learn More About Blog Images
FeedFor blogging purposes, see “RSS (feed)”.
Filters (images)A visual change to a photograph by overlaying filters that alter the image colors, opacity or other effects.
FirewallA way to monitor and filter traffic to block hacks and attacks.
FQDNThe short form of "Fully Qualified Domain Name" which is the complete domain name for a specific computer (or host) on the internet. An example would be the full name for the mail server which would be something like mymail.mydomain .com.
FooterThe section at the very bottom of a website below the body. Generally, copyright info and legal page links are included in the footer of most websites (among others).
FreebieThis word is generally used to imply a free incentive to join a mailing list throgh an Opt In Form. This can also be called Printables if it’s a digital download that can be printed.Learn More About Email Marketing
FreemiumA coin phrase used to indicate getting something for free but needing to pay to upgrade to the full version.
FrontendThe visual part of a website that visitors/readers see when they visit the website. A blog theme would be the organized visuals presented to website visitors (the frontend).
FTPA way to transfer files online. Stands for “File Transfer Protocol”.
FunnelSee "Sales Funnel".
GATypical shortening of “Google Analytics”.
GalleryA collection of images.Learn More About Blog Images
GDPRThis is a standard set by the European Union (EU) that gives visitors the right to know what kind of data is being collected about them. Unless you restrict your website from being viewed in any EU country, you will need to research ways to implement their standards on your blog. Stands for “General Data Protection Regulation”. Learn more about GDPR.Learn More About GDPR
Google AnalyticsA service provided by Google to track website usage by visitors. Commonly shortened to “GA”.
GravatarA “Globally Recognized Avatar” which is an image of an individual or company that can be used across many platforms or websites from a single source.
GSCSee Google Search Console.
Guest Blogger AgreementA legal document with policies, terms and conditions for anyone wanting to guest post on your blog.Learn More About Legal Documents
Gutenberg (WordPress)The updated editor within WordPress that uses blocks to create content areas during editing.
HackAn attack on a website or software that results in access to the account and, potentially, breaking of all security of information.
HeaderThe very top of a website (above the body). The header of most blogs or websites is a navigation menu.
HeadingA textual seperator that segments the post or page content into sections. They can also be used to show heirarchy of information by using different heading sizes (H1, H2, H3, etc) where H1 is the topmost and anything below would be a “subheading”.
Hex ValueA way of distinguishing a digital color with six digits (for example, “6f52d7”). Most online systems will use rgb values, but many designers use hex values instead. They both with get you the same color just in a different system of assigning.
HomepageThe first landing page on a website (without a page or post slug at the end).
Hosting ProviderSee “Blog Host”.Learn About Hosts
htaccessThe . htaccess file is a powerful website file that controls high-level configuration of your website. On servers that run Apache (a web server software), the . htaccess file allows you to make changes to your website's configuration without having to edit server configuration files.
HyperlinkA link to another website page (internal or external link).
iFrameA way to display a webpage within a container without actually navigating to that page. This is used in a lot of demos online.
IGTypical shortening of the social media platform Instagram.Learn More About Social Media for Bloggers
ImpressionsNumber of times something is viewed, like an advertisement.
InfographicAn image created to share information in the form of graphs or lists that are displayed visually. For example, an image used to display the layout of a perfect blog post visually (rather than just in text).Learn More About Blog Images
InstagramSee Social Media Platforms.Learn More About Social Media for Bloggers
Internal LinkA link/hyperlink that links to another page on the same website.
IP AddressThe digital address of a computer or digital device (like phone).
JavascriptA scripting or programming language to display complex features on websites.
KeywordA word or series of words (“LSI Keywords”) used to help users on search engines (like Google) find content. The goal is to use words or phrases that are commonly used for search to help your post or page rank higher in search results.Learn More About SEO
Landing PageThe first page or post that a visitor “lands on” when entering a website.
Learning Management SystemA plugin or platform that provides a way to create ecourses.Learn More Course Platforms
LinkSee “Hyperlink”.
Link JuiceBlogging jargon that is usually used in terms of SEO to show weighing of links on a single page (the more links on a page or post the less link juice you have).
Link PartySee “Blog Hop”.
Link-upSee “Blog Hop”.
ListicleSee “Round-Up”.
LMSSee "Learning Management System".Learn More Course Platforms
LogoA visual and, sometimes, textual representation of a website or company. See also "Brand'.Learn More About Starting a Blog
LSI KeywordSee “Keyword”.Learn More About SEO
LurkerAn individual who looks and reads content but does not interact with the content at all.
Mailing ListA group of emails collected from visitors who opted in to receive emails from a website or blog.Learn More About Email Marketing
Managed HostingManaged hosting takes care of a lot of the technical aspects for you (usually including automatic backups, server-level caching and CDN without an added plugin on your site). It is possible to do Managed Hosting but on a Shared Hosting server (or with your own Dedicated Server).Learn About Hosts
Masking (links)To take any link (maybe that is very long) and creating a shorter, more appealing link. This is a practice used by some for affiliate links but check the terms of the program before employing this method to ensure they allow masking of links (Amazon does NOT).Learn More About Pretty Links
MediaNon-textual content like images and videos.Learn More About Blog Images
MediaImages, vidoes, infographics, or other visuals.
Media AgreementA legal document allowing you to have the rights to a media submitted to your blog from someone else (within blog posts, testimonials, etc).Learn More About Legal Documents
Media LibraryWhere all of your Media is stored within WordPress.
MemeA (usually) humorous image, video or text that goes viral on the internet.Learn More About Blog Images
MenuDisplayed navigation for a user to more easily find information or section of a website.
MetadataFurther descriptions for a post or a page to show up in search engine results or used for social sharing. This can include a different title and description of the page using keywords.Learn More About SEO
MetricsSee "Analytics".
Minify CSSAs you create a website, Content Style Sheets (CSS) are created to define how things are displayed on your site. However, many plugins will create new CSS files. Minifying CSS just condenses your files for faster load time.Learn More About Site Speed
Mobile ReadySee "Responsive".
Moderation (comments)On your site, you can set up your comments to display or not. Then, you can also select if you want to approve a comment before it appears live on your site (you moderate those comments and approve or decline them).
MonetizationThe efforts to create the means to make money. For bloggers, this could mean adding advertisements, joining affiliate programs, selling products (physical and/or digital) or receiving sponsorship opportunities.Learn More About Making Money Blogging
MXA DNS record for your domain to provide access to send and receive emails (usually from an external source like GSuite).
NameserverThe name of the server used to house your site at your host. If your host is different than your domain registrar, you will need to point the nameservers at your domain registrar to the servers at your host.Learn About Hosts
NavigationA way to move through (navigate) the structure of a website. Some navigation can be found within a menu generally at the top and/or bottom of each page.
NicheThe main topic of a website/blog.Learn More About Starting a Blog
Niche SiteA hyper focused website about a single topic.
No Follow (link)A link/hyperlink that will NOT be crawled by search engines, meaning the link will not be followed to another website to provide a backlink (which in no way helps with SEO).Learn More About SEO
No IndexThis is an SEO setting that tells search engines to not index a page, post, media file, or any other item on your site. The easiest way to No Index something is through an SEO Plugin.Learn More About Plugins
Online StoreSee "eCommerce".Learn More About Making Money Blogging
Open SourceSoftware of code that is created and published online for anyone to use without permission.
Operating SystemSystem software that manages computer hardware and software resources, basically managing a system so that it is more user friendly without having to use the backend. Sometimes referred to as “OS”.
Opinion PostA “small-sized” post of about 1,000 words (or less) answering a very simple question or providing easy information. These types of posts are known for their effectiveness on social media but may not rank for SEO.Learn More About Blog Content
Opt InTo give permission to do something, like fill in an opt in form to join an email list.Learn More About Email Marketing
Opt In FormA form readers fill out to join an email list. The fields included for entry are controled by the blogger (e.g. email address, name, etc).Learn More About Email Marketing
Opt In OfferAn incentive to fill out an Opt In Form and join a mailing list. These can be free (“freebie”) or an upsell to a paid service or product.Learn More About Email Marketing
OptimizationMaking something more efficient and effective. In blogging, this is usually used when it comes to optimizing your site for SEO or optimizing for site speed.Learn More About Site Speed
Organic TrafficReceiving visitors on your site from non-paid sources like search engines. This is the goal of SEO.Learn More About SEO
OSShortened form of “Operating System”.
OverlayTo place something over the top of another. This could be a filter overlay on an image or placing text over an image.
PageUnlike posts, pages are content that remains in the same place and is not added to the blog archive (which are arranged by date). Common pages are: About, legal pages (Privacy Policy, Disclaimer, Terms and Conditions, etc), resources, and contact.Learn More About Legal Pages
Page BuilderA plugin that allows you to create and modify pages. Generally, you will never want to use a page builder within blog posts to keep up your site speed and to make it easier to change to another page builder or theme down the road.
Parent ThemeThe main theme on a website when a Child Theme has been created.
Passive IncomeA coin phrase given to making money withough having to do much work. This could include receiving income from Ad networks or selling digital products online (as examples).Learn More About Making Money Blogging
Pay Per ClickCommonly shortened to “PPC”.
Pay Per LeadCommonly shortened to “PPL”.
Pay Per SaleCommonly shortened to “PPS”.
PermalinkThe URL given to every post and page on a website/blog.
PersonasSometimes referred to as an “Avatar” or “Reader Profiles”.
Photo CreditTo provide the photographer or source of an image credit for an image used on your site.
PHPThis is a scripting language used in web development. It was previously an acronym for "Personal Home Page" but it is now defined as "PHP: Hypertext Preprocessor". PHP is used to generate HTML or other system. It is the core of the WordPress platform. Basically, it's defining dynamic page content, sending and receiving cookies, encrypting data, and so much more. Generally, you do not need to edit this when using WordPress.
Pillar PostIn-depth, lengthy posts (sometimes referred to as cornerstone content) that can be 3,000 or more words. These posts are integral to the niche chosen for the site and attempt to answer every possible question the reader may have about a topic. These are known for their ability to rank through SEO with good keyword research.Learn More About Blog Content
PinA pinterest image that is linked to a website/blog.Learn More About Pinterest
Pin (Pinterest)An image used for marketing of content on Pinterest.Learn More About Pinterest
PingA digital query from a computer or software to determine if it can connect (in terms of blogging: to the blog).
PingbackAn automated notification when a link has been created back to a blog (a backlink was created with a Do Follow link).
PinterestA visual search engine people use to find articles they want to read or resources for their needs. Pinterest is NOT a social network. Think of Pinterest like a visual Google.Learn More About Pinterest
PixelA tiny piece of light and color that makes up all images and imagery on a digital screen.
PlatformWhen it comes to blogging, this is software or service used to publish your content (like WordPress).
PluginA piece of software used to add functionality to a blog (like social sharing buttons or automatic backups).Learn More About Plugins
PodcastIn essence, podcasts are verbal blogs. They contain episodes or topics that are verbally recorded and then shared for others to listen to.
PostA piece of content (usually text and images) that is created and published on a blog. A post is sometimes referred to as an article. A post is then added to the Blog Archive by the date it was published.
Post SlugAt the end of the post URL there will be an added piece of the address that specifies the correct URL to navigate to the post. Slugs usually appear as “post-name” so would be shown as “https://yourblog.com/post-name”. WordPress auto-generates slugs for each post from the post title though it is editable.
PPCShortened form of “Pay Per Click”.
PPLShortened form of “Pay Per Lead”.
PPSShortened form of “Pay Per Sale”.
PresaleTo offer a product, service, course, or other item for sale before it has been created or released.Learn More About Making Money Blogging
PrintableSomething a user can download and print (like a Freebie).Learn More About Email Marketing
Privacy PolicyA legal page used to disclose any and all ways a visitor’s information is used or stored by visiting the blog.Learn More About Legal Pages
Product LaunchTo officially release a product or service for purchase (sometimes following a Presale).Learn More About Making Money Blogging
Product ValidationBefore creating a product, this is a method to verify that the product is worth creating by querying your audience or doing a Presale.Learn More About Making Money Blogging
PublishPushing content “live” so that it is viewable on the web (usually goes from the “draft” state to published on the web).
Reader ProfilesSee “Personas”.
ReadersVisitors on a website who consume or read your content.
reCAPTCHAA means for websites to determine whether a visitor on their site is human or a robot/computer. This is usually used on forms to ensure the visitor entering information in a form is a human and not a computer trying to hack the site. Sometimes referred to as CAPTCHA.Learn More About reCAPTCHA
Redirect: 301When something is moved from one URL to another permanently (best for SEO). This is done on the server side where URL A is moved to URL B permanently.
Redirect: 302If a URL is updated temporarily but will be changed back in the future.
Redirect: 303This is used, for example, when someone has a multi-step form that you cannot go back on without restarting the entry in the form. Basically, it's an error to ensure that submissions on your website don't lose data.
Redirect: 307This is very similar to a 302 redirect to signify a temporary URL move, but uses HTTP 1.1 equivelant of the 302. In short, use the 302 rather than 307 for SEO purposes.
Redirect: 308This is the permamant version of the 307 redirect. Use the 301 redirect for SEO purposes.
ReferralWhen a visitor is referred to your blog from another site. This can include referrals from another blog, social media, advertising or search engines.
Repin (Pinterest)When an image saved on Pinterest is pinned to a board.Learn More About Pinterest
RepostTo post something again.
Repurposing ContentTo take content you have already created and use it again in new ways.Learn More About Repurposing Content
Resource LibraryA term used to refer to a collection of resources on a website. Many use a Resource Library behind a password blocked page to offer subscribers a way to access all freebies (content upgrades) offered on their site in one place.
ResponsiveThis is usually used to refer to a theme that can be displayed on a desktop computer or on a mobile device (phone, tablet, etc). The website will auto-format to the screen size it is displayed on. Having a responive blog is a huge factor in SEO since most blogs receive a large portion of their traffic on mobile devices (sometimes as high as 80-90%).
Return On InvestmentAn attempt to measure something as being worth the effort of completing it. Basically, you want to ensure you are not puting more time, energy or money into something than what you receive back (though the measurements may be in different categories – for example, you may pay for advertising for your blog but your “payback” is visitors to your blog). Commonly shortened to “ROI”.
rgb (value)Stands for “red, green, blue” and indicates the levels of each color used to create a single color on screen. It’s shown in the form at of “(RED,GRE,BLU)”.
ROIShortened form of “Return On Investment”.
Round-upA collection of text, images and links to other blogs within a single blog post. A single topic for the post is chosen and other blogs are located with content that matches the post topic with link back to the highlighted content from your blog to the other blog posts. You may see these as something like “10 Best Crafts For Busy Toddlers”. The blog owner determines if the links are do follow or no follow links to the other blogs. Sometimes called a “listicle”.
RSS (feed)A way for visitors to follow your blog and receive notifications when new content is published without opting into an email list. Shortened form of “Rich Site Summary” and/or “Really Simple Syndication”.
SaaSSee "Software as a Service".
Sales FunnelA sequence of sale offers following a purchase or Tripwire.Learn More About Making Money Blogging
Sales FunnelThe buying process by which a company or website/blog leads visitors through to make sales.
SchemaA way to markup your website to show search engines (namely Google, Bing, Yandex, and Yahoo!) information about your content.Learn More About SEO
Search EngineAn information agregator like Google or Bing that visitors can use to search for information on the internet.
Search Engine OptimizationA set of practices used to help a website rank higher in search results through a search engine. Meaning, a way for a website to be shown earlier in the list of results from a given search.Learn More About SEO
Search Engine Results PageThe screen that shows after a user enters a question or search term and then results for the search are shown. Commonly shortened to SERP.Learn More About SEO
Seasonal ContentContent that appeals to readers/visitors at certain times of the year, like content around specific holidays or seasons. The opposite of evergreen content.Learn More About Blog Content
Secure Sockets LayerSee "SSL".Learn About Hosts
Self-HostedA website that pays for the backend of the site to be saved on servers provided by a company (blog host). The blogger then owns all the content on their blog and has more freedom when it comes to monetization and customization.Learn About Hosts
SEOSee Search Engine Optimization.Learn More About SEO
SERPShortened form of “Search Engine Results Page”.
ServerA place that stores digital files.
SessionsThe total number of times visitors have come to a website/blog (regardless if a visitor has already navigated to the site).
Share ThreadsThis term is used usually for Facebook Groups that have a schedule of posts that you can share your content for others to share on social media.Learn More About Social Share Threads
Shared HostingThis is the most common type that website hosts provide and is almost always the cheapest. Just like the name implies, you share a server (where your files are saved) with other websites.Learn About Hosts
ShortcodeA short piece of code that is used to add content or funtionality to your posts or pages. You insert a snippet of information (like [short code here]). Shortcode is generally used to add functionality, content, or other code easily. You may see a plugin using shortcode to edit, for example, a table within a plugin that can be displayed anywhere on your site when you insert the shortcode.
ShortlinkURL shorteners that can make your URL/permalink smaller. The benefit is to create links that take up less characters on social media (namely Twitter with a character limit) or display in a more appealing way. Common ways to do this is through Pretty Links or Bitly.Learn More About Pretty Links
SidebarThis is a potential content area on the side of your blog. Sidebars are a good place for advertisement placement, common links, widgets and other bits of information you want to be persistent (always on the page). How and where the sidebar displays will be determined by your theme and whether you have set the post to be full width or include a sidebar.
Single Opt InAllowing subscribers to sign up to your email list without needing to confirm their email address in their inbox.Learn More About Email Marketing
SitemapAn XML file that shows all the URLs for a website as well as meta data for that site. Basically, this means it’s showing the structure and data found throughout your site.
SliderUsually a widget that allows you to show a slideshow of content (usually images) that can automatically shift between images. These are known to slow down your site unless you allow your visitor to click to see the next image.Learn More About Site Speed
SliderA slider is a way to display content or information that scrolls (sideways) to reveal more content. These are sometimes found at the top of a homepage to highlight featured content on the site.
SlugA slug is a URL ending that navigates the user to a certain page or post. It will appear like “this-post” and the full URL will be “yourblog.com/this-post”.
SMTPThe short form of "Simple Maile Transfer Protocol". Put simply, this is a protocol providing a set of codes to make communication of email messages easier between mail servers.
Social FollowTo follow or like someone's social account.Learn More About Social Media for Bloggers
Social MediaSocial media is merely an umbrella term for an online community where people share information, images or both with others. See also “Social Media Platforms”.Learn More About Social Media for Bloggers
Social Media PlatformsThere are many kinds of online communities/websites that allow social sharing. Each have their own benefits and market. Common social media platforms are Facebook (has community groups, business pages, individual profiles and more; you can share almost anything like images, text updates, URLs, and others), Instagram (image sharing), and Twitter (mostly text updates but images and URL are also used).Learn More About Social Media for Bloggers
Social ShareWhen someone shares your content on social media.Learn More About Social Media for Bloggers
Software as a ServiceA cloud-based service that doesn't require you to download software onto your computer (fully online).
SpamIrrelevant or unimportant messages, emails, comments or any other form of communication.
Speed TestA way to check the load time of your website.Learn More About Site Speed
SponsorA company or individual that provides compensation (monetary or other) in exchange for marketing.Learn More About Making Money Blogging
Sponsored LinkA way to mark a link on your site as Sponsored. This should be used on ALL affiliate links and sponsored links as of 2020 as well as No Follow. See also "No Follow Link".Learn More About Making Money Blogging
SponsorshipThe act of receiving compensation (monetary or other) in exchange for marketing of a company or person’s business or products/services.Learn More About Making Money Blogging
SSLAdding an SSL certificate to your site adds the s after http and encrypts links and establishes your site as more trustworthy. Many hosts offer this for free. See also Wildcard SSL.Learn About Hosts
Staging SiteA complete copy of your site that is used for testing or modification without making any changes to your live site. Once your changes are completed, you "push" the staging site to live. Most hosts provide this service (some call it "cloning a site").Learn About Hosts
Staple PostA “medium-sized” post about an important topic on a blog (but not as in-depth as a pillar post). These can be the usual “how to” articles or answering a simple question for the reader. They are generally about 1,500-2,500 words long (unless the question can be answered in less all while answering all of the questions on the topic).
Stock PhotosImages for sale or free use. Check the licensing of any stock photos prior to adding them to your site (you are liable for any and all images on your site to meet legal requirements).Learn More About Blog Images
StorefrontIn online terms, this is a page or group of pages used for ecommerce (the sale of physical or digital goods online).
SubdomainYour domain is usually yourbloghere .com. Adding a subdomain creates an entirely new site like shop.yourbloghere .com which allows you to maintain your site speed when you need to add complex or heavy functionality/content to your site.Learn More About Site Speed
SubscriberIn blogging terms, this is an individual who has opted to receive emails from a blog or website.Learn More About Email Marketing
TaglineA short summary of the goal or purpose of a blog. This is usually created to further define a niche for a reader (meaning what information the visitor can expect to find on the blog).Learn More About Starting a Blog
TagsDescriptive, textual information that catalogs what a blog post or page is about. These are different than Categories and are more optional. If you use Tags on your site, ALWAYS set them to “no index” for search engines for SEO.
Target AudienceThe readers or visitors you are trying to reach within your niche.
TemplateA preformatted and/or designed element.
Terms of UseA legal page that outlines contractual and relational guidelines between the blogger and visitor. This is meant to limit liability and be clear what the visitor may expect from a website. May be referred to as Terms & Conditions, and is commonly abbreviated as TOS or ToS, ToU or T&C.Learn More About Legal Pages
Text LinkA piece of text within content that a hyperlink (URL) has been added to. If a user clicks on the text it will navigate to the inserted link.
ThemeThe look and feel of your blog. This is displayed on the Frontend of your blog for readers to see.Learn More About Starting a Blog
Time BlockingThis is similar to Time Boxing, but is about setting aside blocks of time to do certain tasks (1 hour for this, 30 minutes for that).Learn More About Being Intentional
Time BoxingTaking all of your tasks and setting a time limit on them to get more done in less time. For example, set a timer for 30 minutes to do SEO keyword research for a single post. Then move onto your next task with a time box. It's a time management method that keeps you focused.Learn More About Being Intentional
TopicsSegmented types of information that usually fit within a single Category on a blog.
TrackbackAn automated notification when a link has been created back to a blog (a backlink was created with a Do Follow link) with the hopes of receiving a link back.
TrafficVisitors to a website/blog.
Transparency (images)Exporting an image that has no colored background (the background is transparent/see through).Learn More About Blog Images
TripwireA trigger (like a free opt in offer) that starts a visitor in a Sales Funnel.Learn More About Making Money Blogging
TrollA slang word that means an individual that intentionally starts arguments and disrupts with negative intentions.
Unique ClicksThe total number of times a link is clicked but only counting one click per visitor/reader.
Unique VisitorsThe number of visitors who come to a site without counting them more than once.
UpsellsAn offer following a purchase to upgrade a purchase with another product or service.Learn More About Making Money Blogging
URLSee “Permalink”.
ViralWhen a video, image, information or anything else is shared over and over all around the internet. When something becomes incredibly popular.
VisitorsPeople who visit your site/blog.
vlogA video blog, meaning video is used in place of your typical written posts.
VSP HostingVirtual Private Server that you will technically still share but will have space dedicated to you without the same restrictive limits of shared hosting. You have more control over your server.Learn About Hosts
WatermarkAn overlay added to an image or infographic to secure ownership of an image.Learn More About Blog Images
Welcome EmailThe initial email sent to a subscriber after a reader signs up to join a mailing list.Learn More About Email Marketing
WHO-ISA registrar for all domain/URLs.Learn About Hosts
WidgetA component that allows visitors to interact with the site in a specific way (like a sidebar widget that allows visitors to follow a blog on social media).
Wildcard SSLAn SSL certificate the covers your main domain and any subdomains. These are usually purchased and are not offered for free from hosts.Learn About Hosts
WordPressA blog platform.
WordPress DashboardThe area to edit your WordPress website on the "backend". Usually through ending your domain in /wp-admin/.
XMLA text based format used to transmit data in an embedded document. Stands for “eXtensible Markup Language”.
YouTubeSee Social Media Platforms.Learn More About Social Media for Bloggers

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