Creating online courses is more than just creating lessons and releasing it to the world. But even experienced course creators learn lessons along the way, starting with his or her very first course offering.

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In Part 2 of this interview series on first course launch experiences is Cate Rosales of Sweet and Simple Life

Also in the series: Sally Miller, Elna Cain, Megan Johnson, and Chelsea Clarke.

Who is Cate Rosales?

Cate Rosales image

Cate is a blogger, wife, and mom of 2. Her goal is to simplify the daily grind so you can enjoy the sweetness of life and motherhood.

She created to help women make money blogging and live life on their own terms. She promotes simple and intentional living, working hard, sipping on whiskey, and taking too many vacations!

Fun Facts:

  • She has a twin brother
  • Cate has a degree in Business Management
  • Self-professed, hard-core introvert!

Learn more about Cate here.

Check out her courses:

You can also find her super supportive and helpful Facebook group here (with over 16,000 members!): Becoming A Blogger

How did you come up with your course idea? 

All of my courses were developed as a response to my audience and what they were continuously requesting.

After answering the same questions and giving the same suggestions multiple times, I realized that wrapping all of this knowledge up into an easy-to-follow course would be most beneficial for my readers and most efficient for me.

Did you have a plan in place before you started creating your course content? 

I’m a planner by nature, so this one is a big fat YES.

I planned out what I wanted in the course, how long I would give myself to create it, how much I needed to charge for the product, how I was going to market it

This doesn’t have to be an intricate thing if you’re not a planner, even a rambly one-page brain dump is better than nothing. I just think it’s helpful for the whole process if you jot down some notes and goals!

Which platform did you choose to host your course? Why? Was it a good decision? 

I decided to host my courses on Teachable.

Most of the courses that I had taken at that time were on the Teachable platform, so I was comfortable with the platform and I liked how easy everything was for students. It’s such a versatile, easy-to-use, affordable option. Definitely a good decision!

Learn about other online course creation platforms here.

How did you market your first course? 

I did everything organically through my website and social media.

It was relatively easy to market my first course because I already had so many people interested in it before it was even finished.

Utilizing Pinterest, my Facebook group, and my email list were the most helpful things for me, but ultimately, getting your helpful thing in front of the people that need the help is all that you need to do!

What did you learn from your first course launch? What worked and didn’t work? 

I learned that you really need to have a solid pre-launch promotional plan to maximize your reach.

I had my marketing plans in place, but I didn’t really “build up” the excitement of launch day, and I should have. In general, I’m kind of an anti-launch person because I just feel like they’re overrated, but when it comes to your courses, a pre-launch promotion is a good idea.

Creating a free webinar or a nurturing email sequence would’ve helped me to reach sooo many more people during those first few months.

What have you changed based on your experience? 

After two years of experience and creating six courses, I’ve learned that it’s really best to “niche down” with your course focus.

Choose a specific problem to solve and do a kick-butt job at solving that problem.

My courses that are tailored to one specific problem or topic perform much better than my comprehensive course that covers a ton of different problems/solutions.

Do you have any tools, resources, or equipment you recommend for creating courses? 

You seriously just need an idea, a laptop, and a course host (like Teachable)! It’s easier than ever to create your own course. Don’t worry about fancy equipment or spending a ton of money – just start creating!

Do you have any advice for others who are considering creating their first course? 

Make sure that the course solves a problem for your audience, and that the course topic MAKES SENSE for your audience. People come to me all the time and say, “I want to create a course about blogging!” but the first thing I ask them is, “does your audience want to learn about blogging?” Don’t try to create a course based on what someone else is doing – focus on your knowledge and your audience and how you can best serve them. That’s the only way to be successful.

Want more insight for your course? Check out the experiences of other course creators:

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Insights on creating your first online course with Cate Rosales Pinterest image

9 thoughts on “Insights on Creating Your First Online Course: Part 2 (with Cate Rosales)”

  1. I love this. I am looking at doing my second course, my first I did over 10 years ago! I am so overwhelmed, however reading this has really helped me to realize that my fears are valid and I can overcome them.

    1. Creating my first course was full of doubt and worry. I wanted to have fancy equipment and make it “perfect”. But I just jumped in without worrying too much about it. Now I have over 300 students!

  2. This information was very helpful. I have not created a course yet, but I hope to soon. It is one of my goals.

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