There are so many networks and services out there to help you grow your blog traffic through social media. Whether you decide to use Pinterest, Instagram or another network, there are methods to help you grow your blog traffic and brand.
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By utilizing multiple social media services to promote your blog, you have the potential to grow your following exponentially!
Using social media should not, however, be an alternative to focusing on SEO. While social media can get you traffic in the short term, SEO can build organic traffic from search engines in the long term.
While this post is quite lengthy, you can jump to a section below if you are looking for information on a particular network.
Make sure to focus on one social network at a time, master it, then consider joining another!
Pinterest is the number one referrer for many bloggers! However, Pinterest is NOT a social media platform. Pinterest is a search engine (like a visual Google).
Social Network: Facebook
Mom blogs are notoriously great on Facebook through creating a Page. While most mom blogs receive most of their social traffic from Pinterest, Facebook can also be a great source for readers.
Unlike Pinterest where you are merely sharing images with text and a link, Facebook is a place where you can really engage with your audience.
Facebook can allow you to interact with your audience in a more authentic way than social networks like Pinterest.
When you join Facebook, you will have a personal profile that other individuals can “friend” (connect with).
Once that is completed, you can then create a Facebook Page for your blog. A Page is similar to an individual profile but represents a business or interest.
Many bloggers have a Page specifically for their blog where they can share their thoughts, new content (like links to your most recent, links to other content (like an article that you love)), share videos (of yourself or others – even live videos if you choose), and interact directly with their audience.
While individual profiles receive “friend requests” to connect, individuals will like and/or follow a Facebook Page to receive updates in their feed.
Facebook Pages are always Public, meaning anyone can look at and interact with your content at any time.
Okay so in addition to individual profiles and Facebook Pages, you can also create a Group.
Groups are similar to Pages but allow you to control the privacy and membership (people who “Join” your Group).
If you want to have a collection of engaged users on a specific topic, Groups is the way to go. Here are the different types of Groups (by Privacy setting):
- Public: any individual can search for and find the group, see all content and see the list of members.
- Closed: any individual can search for and find the group, only members can see and interact with the content and only members can see the other members in the group.
- Secret: nobody can search for and find the group (a link or invite is required), only members can see and interact with the content and only members can see the other members in the group.
The most popular type of Group has their privacy set to Closed. Individuals can find the group but have to request to join the group in order to gain access.
All Groups allow you to ask up to 3 questions to be answered by the person asking to join. This is a great feature to make sure you grant access to those that align with your Group purpose.
Groups can be created for almost any purpose so long as the content follows the Facebook usage rules (which would really exclude inappropriate groups, etc).
Joining Groups yourself can be a great way to connect with other bloggers or gain access to content you are interested in.
Many courses you take will also have a linked Group on Facebook for additional support so look for that as a benefit when signing up for courses.
Make sure to check out this post on getting organized for your social share threads (with a free spreadsheet!)
In order to further your reach, you can promote your content through your Page by creating a paid Facebook Ad with targeted demographics (like age, location and/or interest).
Social Network: Instagram
Instagram is an image sharing social network owned by Facebook.
You will need to create an Instagram Business profile if you want an account specifically for your blog.
There are many ways you can use Instagram for your blog, though some will have more success than others.
By default, you can only have one URL in your Instagram profile. Many bloggers just use their blog homepage URL. You can also use a service like Linktree to include more URLs, though there is some debate over using a service vs having a landing page on your blog to redirect users to posts.
Another great option is create a landing page on your site (like yourblog .com/instagram)!
Social Network: Twitter
Twitter is yet another social platform that focuses more on text (with a character limit) and hashtags than on images like Instagram and Pinterest.
Keep in mind that when you choose a name (@name) it is permanent and limited to 15 characters. There is a huge audience on Twitter so you may need to play around with your name to get it as close to your blog name as possible.
There are a lot of other networks you can use to promote your blog and, hopefully, grow your traffic.
Please note that if you see reference to the following networks, they no longer exist: Google+ and StumbleUpon.
In addition to YouTube, you can also check out the following networks:
- LinkedIn: a professional, public profile social network.
- Tumblr: image and multimedia social network.
You can use YouTube to create and publish videos on just about anything (product reviews, parenting topics, humorous anecdotes, etc). Plus, you can create your own Channel that individuals can follow for more content from you!
Some bloggers even create vlogs (video blogs) in place of or in addition to their written blog.
It’s also great to search YouTube and insert relevant videos in your blog content, even if the video is not your own!
Creating videos and posting them on YouTube could not only open up Sponsorship opportunities, but also allow you to repurpose content by embedding the video on your blog and sharing the video on other social media platforms!
With all of these social networks out there, how in the world do you create images for ALL of them (or even for one)?!
If you have design skills, you may want to use something like Photoshop. For the vast majority of us, using other, easier to learn software is the way to go.
Here are some programs to look into that will help re-size your images for specific social network platforms and provide a way to create unique images through built in design features:
Free and paid versions are available.
Most bloggers prefer to use the free version of this service, though doing the monthly paid version allows you to save your brand logo, fonts and colors for quick access.
Canva is by far one of the most popular ways to create images.
The interface is simple and easy to use without any design experience. There are thousands of templates for almost any image type and size you want to create.
You can even use templates for infographics and content upgrades (to grow your email list) if you want!
Canva also has a mobile application, but there are mixed feelings about how useful it is (definitely not the easiest compared to the desktop version).
TIP: If you see a template that has a price, try removing the stock image (and use your own). A lot of the time, the cost is associated with the image and not the design elements!
This paid service is a lot like Canva (and some bloggers say they prefer it to Canva).
There are a ton of templates and ways to customize a design for your needs.
There are other services available to create your images, but these are the top two recommendations.
There are also courses you can take (free and paid) that will help you learn how to create amazing images using different services.
Social Media Schedulers
It can be a huge challenge to keep up with all the social media platforms you plan to use.
But, there are quite a few services (free or paid) that you can use to schedule your social posts ahead of time.
Each service has different benefits and social networks to which they can connect.
Keep in mind that you are able to schedule posts on your Facebook Page without a separate service!
This is the closest partner between Pinterest and any other scheduler.
While this service is paid, you are able to try it out first.
You can, however, try Tailwind out for free for your first 100 pins to make sure it’s a good fit before you sign up. AND, they do not require a credit card to do the free trial (so you don’t have to worry about canceling before you are charged).
Tailwind is also the most popular way to schedule your pins on Pinterest and offers the following benefits:
- Schedule Pins: this is the obvious one – you can schedule pins (yours and others) to fill your “queue” and develop a schedule for pinning.
- Analytics: see how well your pins are performing on Pinterest that you have scheduled. The analytics aren’t limited just to your Tailwind account! In fact, Tailwind provides more in depth analytics than Pinterest.
- Tribes: join groups of your choice to add your pins to and reshare others in your scheduler. The number you can join depends on your plan. Make sure to check out the rules of each Tribe before joining (or requesting to join).
- Power Ups: Buy power ups to increase the number of Tribes you belong to, add Tailwind loop (SmartLoop) functionality, schedule posts to Instagram and so much more!
Buffer allows you to upload social updates to a social network of your choosing, including:
They also say they offer Pinterest scheduling in the paid (Pro and up) versions, but be careful – Pinterest is very finicky about schedulers and you don’t want your Pinterest account shut down for what appears to be spammy posting.
The free version allows up to 10 scheduled posts or updates per social network with a total of 3 networks (social accounts).
While 10 scheduled posts may sound like a lot right now for free, if you plan to post more than once a day on any one network, this means you will need to add items to you queue every week.
However, to even receive 10 is better than manually sharing everything!
Although some people use these schedulers, this mama has no experience with them:
- Later: Instagram, Twitter, Pinterest, Facebook – free and paid
- HootSuite: Instagram, Twitter, Facebook, Pinterest, YouTube, LinkedIn – paid with free trial
- CoSchedule: Twitter, Facebook, Pinterest, LinkedIn, Tumbler – free and paid
There is also an awesome site to keep an eye on for schedulers! I personally use one purchased from AppSumo!
If you ever see reference to BoardBooster, this service no longer exists as a Pinterest scheduler.
While these networks and services aren’t specifically “social”, joining some of these networks may help grow your following and readership.
- Bloglovin‘: Allows you to create a profile for your blog that others can follow. You can also find other great blogs to follow as well. This service is online and accessible through an app on your smartphone. It’s basically a reading app for blogs, but it can translate to new followers.
If you want to see other networks you can join to help monetize your blog, click here.
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